Blockbuster Delivers Top Website Performance on Cyber Monday, Winning Gomez’s “Merchant Madness” Tournament

Merchant Madness 2007. Powered by Gomez.

Let the madness begin! This holiday shopping season we will be pitting 64 top online retailers against each other in head–to–head battles of website performance. With over $39 billion at stake¹, it’s vital that retailers deliver good online experiences to their customers.

The shopper’s experience starts with the homepage. Gomez has selected 64 top retail homepages, in four categories (apparel, electronics, mass merchants, and specialty retailers,) to compete in a single–elimination tournament style bracket to determine who is the fastest, most available, and most consistent retailer.

Black Friday. Cyber Monday. It’s the ultimate battle for website performance supremacy. Sixty–four will participate, only one will win.

It’s Merchant Madness.

¹ According to Jupiter Research’s US Online Retail Holiday Forecast, 2007.

View brackets by category:

APPAREL	ELECTRONICS
SPECIALTY	MASS MERCHANT

See the bracket overview (PDF)

“Cyber Monday is when the rubber meets the road for online retailers. Will their websites be able to withstand the peak traffic that is anticipated? Even a minute of outage on Cyber Monday can equate to hundreds of thousands of dollars in lost revenue,” said Matt Poepsel, Gomez’s vice president of performance strategies. “Retailers that thoroughly pre–tested their websites way back in the summer – simulating peak loads that actually mirror their customers’ mix of computers – are best poised to secure their sales.”